From Quiet Coast to Boomtown: 7 Reasons Why Sumbawa Is the Best-Kept Secret for Foreign Investors in 2025

Sumbawa, once a tranquil island overshadowed by its more famous neighbors, Bali and Lombok, is now standing in the spotlight. In 2025, with Indonesia’s growing decentralization strategy and regional development priorities, Sumbawa is becoming one of the most attractive and underexploited destinations for forward-thinking foreign investors. Whether you’re seeking investment in tourism, real estate, agriculture, or sustainable ventures, Sumbawa presents a rare combination of natural beauty, pro-investment policies, and long-term growth potential.

Here are seven powerful reasons why Sumbawa could be your smartest move this year:

1. Strategic Infrastructure Developments

One of the game changers for Sumbawa is the newly inaugurated Kiantar Airport in West Sumbawa. Officially opened in early 2025, this airport slashes travel time from Bali to just 40–45 minutes. For international investors, this means streamlined access to a market previously hindered by logistical challenges.

In tandem with the airport, the West Sumbawa Infrastructure Development Plan — approved by Indonesia's Ministry of Tourism and Creative Economy — includes the expansion of main roads, construction of reliable ports for goods and cruise tourism, and enhancement of telecommunications infrastructure. The availability of better roads and high-speed internet now allows digital nomads and businesses alike to relocate or expand to Sumbawa.

Improved infrastructure directly contributes to property appreciation and lowers the cost of doing business. This is a cornerstone for any region aiming to become an economic hub — and Sumbawa is well on its way.

Boost in Connectivity and Travel Convenience

The improved connectivity means investors and tourists no longer have to rely on lengthy travel times or inconvenient routes to reach the island. As Sumbawa becomes more accessible, businesses can expect to attract a larger pool of customers from other islands and countries. Enhanced flight schedules and cheaper airfares make this a particularly attractive investment for hospitality and tourism-related ventures.

International hotel chains, surf resorts, and boutique hospitality businesses are already setting their sights on Sumbawa, with many preferring the less crowded, more peaceful atmosphere it offers compared to Bali and Lombok. This increase in tourism and visitor numbers will inevitably drive demand for local services such as transportation, retail, and leisure activities, making Sumbawa a highly lucrative market for investors.

2. Booming Real Estate Market

The real estate market in Sumbawa has entered a growth phase. With land prices doubling over the past three years — especially in areas like Kertasari, Sekongkang, and Maluk — savvy investors are rushing to acquire land before prices match those in Bali or Lombok.

There’s an especially strong demand for beachfront properties, eco-resorts, surf lodges, and long-term expat rentals. These real estate assets are no longer just lifestyle choices but smart, income-generating investments. Platforms like Airbnb and Booking.com are seeing an increase in listings in Sumbawa, and the returns are promising due to limited competition.

Foreign investors can purchase land via PT PMA (foreign-owned companies) or long-term leases, giving them the legal structure to operate hospitality, retreat, or rental businesses.

Real Estate Hotspots

Some of the most promising areas in Sumbawa for real estate investment include Maluk, a coastal town known for its laid-back atmosphere and developing tourist infrastructure, and Kertasari, a serene region offering natural beauty and proximity to surf spots. These areas are not yet overcrowded, providing opportunities for early-stage investments that can provide substantial returns as the island's popularity continues to grow.

For example, properties located near the newly developed Kiantar Airport are expected to see significant increases in value, as the area becomes a transit hub for both local and international travelers. Eco-friendly resorts and vacation rentals are highly sought after, given the island's natural appeal and increasing interest in sustainable tourism.

3. Government Support and Investment Incentives

The Indonesian government has prioritized Sumbawa under national development programs. One standout is the Bale Berdaya initiative, which empowers local micro and small enterprises (MSMEs) through access to funding, mentoring, and networks — opening the door for collaborative investments between foreign capital and local entrepreneurs.

Sumbawa is also a participant in the Open Government Partnership (OGP), ensuring transparency, sustainable growth, and minimal bureaucratic friction for investors.

Additionally, the Amman Mineral project in the mining sector has brought massive infrastructure investments into West Sumbawa, including better power distribution and worker housing, further improving the business environment.

Foreigners establishing businesses in Sumbawa enjoy access to the same incentives as in other Special Economic Zones (SEZs), such as tax holidays, reduced import duties, and business permit facilitation.

Public-Private Partnerships

Collaborating with local government programs and private sector initiatives in Sumbawa creates a win-win situation for investors. By working alongside local MSMEs and fostering sustainable businesses, investors can increase their brand credibility, contribute to community development, and improve the island’s overall economic landscape. This partnership approach attracts international recognition, opening doors to even more investment opportunities.

4. Untapped Tourism Potential

Sumbawa’s charm lies in its untouched natural beauty. With pristine coastlines, hidden waterfalls, authentic local traditions, and world-class surf — including famous breaks like Lakey Peak — the island has the makings of Southeast Asia’s next tourism powerhouse.

In 2025, the government’s Integrated Tourism Master Plan aims to ensure sustainable tourism development. Key areas such as Kertasari and Jelenga are being positioned as future eco-tourism and wellness hubs.

One standout opportunity is whale shark tourism in Labuhan Jambu. Hundreds of tourists now visit this fishing village monthly to swim with these majestic creatures — a concept supported by marine conservationists and backed by the tourism ministry as a long-term attraction.

Unlike Bali, where over-tourism is a growing concern, Sumbawa gives you the chance to shape the direction of tourism in an ethical and sustainable way.

Eco-Tourism and Adventure Travel

With the surge of interest in eco-tourism and adventure travel, Sumbawa is well-positioned to capitalize on these trends. The island offers not only beautiful beaches but also a wealth of natural wonders, from its mountains to its forests. With fewer tourists than in Bali, businesses in eco-tourism and adventure sports such as hiking, diving, and fishing can thrive by providing experiences that are both environmentally conscious and culturally respectful.

Investment in eco-friendly accommodations and activities, such as nature reserves or forest retreats, can draw visitors seeking sustainability and unique travel experiences.

5. Diverse Investment Opportunities Beyond Tourism

While real estate and tourism are leading the charge, Sumbawa also offers high-potential opportunities in:

• Agriculture: Particularly in coconut, corn, and cacao plantations.
  
  
• Fisheries: Seaweed farming is booming due to international demand.
  
  
• Renewable Energy: With abundant sun and wind, Sumbawa is ideal for solar and wind energy farms. The island is part of the 100% Renewables Roadmap initiative backed by international partners.
  
  

These sectors benefit from rising global demand and Indonesia’s push for green energy and food security. Investors seeking impact-driven opportunities will find fertile ground in Sumbawa.

Expanding Agricultural Production

Sumbawa’s agricultural potential is vast, with fertile lands perfect for high-value crops like cacao and coffee. Additionally, the booming demand for sustainable, locally sourced food has created opportunities for food processing and organic farming initiatives.

Seaweed farming, a key industry in Sumbawa, has expanded rapidly due to both domestic demand for seaweed-based products and international markets. This sector’s growth is further fueled by international investments in marine biology and aquaculture technologies, making Sumbawa a strategic location for sustainable seafood production.

6. Commitment to Sustainable Development

Unlike more commercialized islands, Sumbawa is still building its investment and tourism framework — which means sustainability can be integrated from the ground up.

The 100% Renewables Cities and Regions Roadmap adopted in 2024 is a strong signal. The plan aims for a full transition to renewable energy sources in several districts, including West Sumbawa, by 2030.

One example of sustainable tourism development is Gelora Beach, where local authorities have partnered with NGOs and private investors to create low-impact eco-lodges, conserve mangroves, and build community-led tourism initiatives.

If ESG (Environmental, Social, and Governance) compliance is part of your investment mandate, Sumbawa gives you a platform to build a brand that stands for values and vision.

Sustainability in Business Practices

Sumbawa’s growing focus on renewable energy and sustainable business practices makes it an ideal destination for socially-conscious investors. From sustainable farming to eco-friendly resorts, business practices here can align with global trends of environmental responsibility and corporate social responsibility (CSR). The island offers a solid foundation for businesses that value sustainability as part of their business model.

7. First-Mover Advantage

Perhaps the most compelling reason to invest in Sumbawa is this: you're early.

Unlike Bali or even parts of Lombok, where land prices are already sky-high and competition is stiff, Sumbawa offers foreign investors a first-mover advantage. This is your opportunity to set the tone for growth, both as an investor and as a contributor to the island’s social and economic prosperity.

Pioneering Investment Opportunities

The opportunity for first-mover advantage in Sumbawa means investors can secure prime locations at prices that are unlikely to be available in the coming years. Establishing your business now allows you to be a leader in sectors like eco-tourism, sustainable agriculture, and renewable energy.

By focusing on long-term value and building relationships with local communities, businesses in Sumbawa have the potential to flourish while setting the standards for responsible development.

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Conclusion

As we step into 2025, Sumbawa is one of the most exciting regions in Indonesia for foreign investors. It offers a diverse investment landscape, a supportive government environment, and a unique opportunity to shape the future of one of the country's most promising areas. Whether you're looking to capitalize on tourism, real estate, or sustainable industries, Sumbawa has all the right ingredients to help your investment flourish.

Are you ready to invest in the future of Sumbawa? Reach out to us at SynergyPro and let us help you navigate this exciting market.

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