Business and Legal Consultant
May 5, 2025

From Waves to Wealth: Legal Steps You Can’t Skip When Setting Up a Surf School in Bali and Lombok

Article by Admin

Dreaming of opening a surf school in Bali or Lombok?

You’re not alone. The sparkling beaches, consistent waves, and booming tourism make these Indonesian islands a prime destination for surf entrepreneurs. However, setting up a surf school isn’t just about renting a few boards and hiring instructors. Understanding and completing the legal steps is critical for success.

This article covers everything you need to know about legally establishing your surf school in Bali and Lombok.

1. Understanding the Popularity of Surf Schools

Surfing is one of the leading draws for tourists in Indonesia. This growing market offers enormous opportunities for business owners. However, each surf school must comply with Indonesia's investment and operational regulations.

2. Choosing the Right Business Structure for Your Surf School

To open a surf school, you must establish a legal entity. The typical options include:

  • PT PMA (Foreign-Owned Company)

  • Local PT (with local nominee if needed)

For most foreign investors, a PT PMA is the ideal structure to fully own and operate your surf school legally.

3. Securing the Correct Licenses and Permits

Every surf school must obtain specific licenses to operate, including:

  • Business Registration Number (NIB)

  • Tourism Business License (TDUP)

  • Local village permits, depending on your beach location

Skipping these permits can shut your surf school down before it even starts.

4. Choosing the Perfect Location for Your Surf School

The location of your surf school significantly impacts your success. Beachfront property may require special land use rights. Always perform due diligence when securing your site to ensure your surf school has legal access to the beach and water.

5. Hiring Surf Instructors: Visa and Employment Laws

If you're hiring foreign surf instructors for your surf school, you’ll need to handle:

  • KITAS (work permits)

  • DPKK payment (foreign worker compensation fund)

Proper contracts and visas are essential to avoid fines or deportation of your surf school employees.

6. Protecting Your Brand and Intellectual Property

Registering the name and logo of your surf school as a trademark in Indonesia is crucial. Protect your brand early to avoid future legal disputes.

7. Insurance Essentials for a Surf School

No surf school should operate without insurance. You’ll need:

  • Liability insurance (in case of student injuries)

  • Property insurance (for equipment and facilities)

Covering risks protects your surf school’s financial health.

8. Building a Compliant Surf School Team

Indonesian labor laws are strict. Your surf school must comply with:

  • Minimum wage regulations

  • Health and safety standards

  • BPJS Ketenagakerjaan (social security contributions)

A well-documented HR system ensures your surf school operates smoothly.

9. Environmental Compliance for Surf Schools

Eco-conscious tourists care about sustainability. Your surf school should comply with environmental regulations and beach conservation efforts. Eco-certifications can give your surf school a competitive edge.

10. Marketing Your Surf School Legally

Marketing can make or break your surf school. Ensure your promotions comply with local advertising standards and respect cultural sensitivities. A strong online presence helps boost your surf school brand globally.

Why Due Diligence Matters When Opening a Surf School

Due diligence is non-negotiable when establishing a surf school. Proper checks save you from hidden liabilities such as:

  • Illegal land use

  • Undisclosed debts

  • Restrictive zoning laws

Failing to perform due diligence can result in losing your surf school investment entirely.

Common Mistakes When Setting Up a Surf School (and How to Avoid Them)

Many entrepreneurs dive into setting up a surf school without understanding:

  • Land ownership laws

  • Immigration requirements

  • Tax regulations

Working with a legal consultant experienced in surf school businesses is the best way to avoid these costly errors.

Final Thoughts: Turning Your Surf School Dream into Reality

Building a successful surf school in Bali or Lombok is an exciting venture. However, careful planning, strict legal compliance, and detailed due diligence are key to making your surf school thrive.

With the right preparation, your surf school can transform your passion for surfing into a profitable and sustainable business in paradise.

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